With the soaring numbers in the everyday security breach data, companies are pulling out all the stops to eradicate the problem at the earliest. As per marketing metrics, if a customer has made a purchase with a company once, there are at least 60% chances that the customer will repurchase with the same company. However, less than one-third of business executives consider customer retention as a priority. Having said that, I am pretty sure that no customer would like to stick to a company, where security arises as one of the dominating problems.
Just like any other sector, the education space is also prone to massive security threats. The only difference is that cybercriminals consider educational institutions to be their favorite playground and this is hard to overlook when you have a bumped-up count around data breaches in the very sector. In the first half of 2017, 13% of the data breaches were related to the education space, which resulted in compromise of about 32 million records. Shall we still consider security measures to be a secondary pick?
To counter such sensitive affairs, EVC Ventures funded Quicklaunch, a leading AI-based IDaaS company, which came up with a True SMS Validation. The company had already deployed many other security measures like MFA, Email Verification, Phone Verification, etc. However, the urgency of deploying true SMS validation seemed consequential. Unlike other SMS verifications, which seem like a replication of traditional email verifications, true SMS verification eliminates the requirement of peeping into email accounts to carry out the verification process. One can simply have an OTP on mobile phone and verify the account. Let’s have a look at the benefits of including true SMS validation in the system.
Benefits of True SMS Validation
Ubiquity – It was amazing to see how mobile phones disrupted the world of communication, but it was even surprising to know of the ways it made its presence felt. In 2014, the mobile phones outnumbered humans, surprising, right? Where on one hand, the human population was growing at 1.2% annually, which means about two people per second, the number of devices, on the other hand, was multiplying at a rate five times of that. With 7.2 billion people on Earth, over 7.2 billion active SIM cards were present. This clearly depicts how SMS verification holds a great importance when we think of authentication and account recovery.
Immediacy - One does not need to beat one’s brain out to understand this one. We all know how easy it is to read a text message on the mobile phone, which is every time in our hand. You neither need an internet access to read an SMS nor require to put in an email address and password to get a verification done. The verification can simply be done within the snap of a finger.
User Access - With the increase in the number of people using mobile phones, immediacy becomes another factor favoring true SMS validation over other verification way outs. People with mobile phones can go through both, text messages and emails, however, the latter needs internet connection. Well trust me, not all students/users have it. In 2015, 52.7% of the global mobile phone population accessed the internet from their mobile phones. This figure is expected to grow to 61.2% in 2018. Now, you know why true SMS validation holds more significance.
Reduced Dependency – Another benefit of incorporating true SMS validation in the system is cutting down the dependency on IT help desk services. One does not need to keep ringing help desk personnel to help recover an account. Not only this, campuses can cut down on IT help desk costs too.
The Bottom Line Is
Security was mentioned as the top IT issue under EDUCAUSE 2018 top IT issues and I think, where everyday cybercrimes are making headlines, highlighting this very issue to help the institutions come wide awake is inescapable.
If you consider the factors like cost, user experience, ubiquity, immediacy, and engagement, etc., True SMS Validation surely stands out among other authentication way outs. SMS validation is more effective and less spammy as compared to traditional verification processes. Still and all, I must admit that in the world full of technological advancements, cybersecurity must be on the top of everyone’s priority list. We must consider extra layers of security to steer clear of the data breaches and true SMS validation surely stands out in this case. What do you think?
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